Acerca del puesto
We are looking for a B2B Product Marketing professional with iGaming experience to help strengthen our brand, position our sportsbook solutions, and drive demand among operators. This role will work closely with Product, Sales, and Engineering teams to turn complex sportsbook capabilities into clear, compelling value propositions that address real operator needs.
The role covers brand messaging, product marketing, go-to-market planning, content and demand generation, as well as market and competitor research. The ideal candidate is comfortable working independently, creating content and marketing materials hands-on, and finding practical and creative ways to generate interest and build our presence in the iGaming market.
Deberes y responsabilidades
Key Responsibilities
1)Â Brand Identity & Messaging
a)Â Define and articulate our core brand identity, value proposition, and consistent messaging framework for the iGaming market.
b)Â Translate our technical strengths and reliability into a clear, compelling narrative across our website, industry media, and marketing collaterals.
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2)Â Product Marketing & Launch Ownership
a)Â Bridge the gap between product and sales by ensuring features solve true operator pain points. Translate the complexity of sportsbook into clear value propositions.
b)Â Own end-to-end go-to-market plans for new features and products, and create the internal and external marketing materials to drive adoption with customers and to win new business.
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3)Â Demand Generation & Content Strategy
a)Â Design and execute inbound demand-generation strategies tailored to sportsbook operators.
b)Â Produce authoritative content (e.g., whitepapers, technical blog posts, operator case studies) to showcase our strengths in industry media and other marketing channels.
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4)Â Market and Competitive Intelligence
a)Â Systematically research target market operators and track competitor features and pricing structures in order to position our product favourably against competitors.
b)Â Maintain this research database and channel the insights to sales, product and executive teams.
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C. Experience & Competencies Required
1)Â Experience: B2B marketing experience in iGaming a must. B2B sportsbook experience is big plus. Proven experience in brand building, product marketing and demand generation.
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2)Â Hands-on: You're comfortable to write your own copy, design basic collateral, set up tracking, and execute campaigns independently.
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3)Â Product-Minded: Able to work closely with product and engineering to translate technical specs into commercial value.
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4)Â Resourceful & Creative: Experience driving demand-generation campaigns without a massive budget. You're delighted to rely on clever positioning, unconventional content, and creative approaches. If you like thinking up offbeat, even bizarre, marketing ideas, this role will be a great fit.
Qualifications
Experience in B2B marketing within the iGaming industry is required; sportsbook experience is highly preferred.
Experience in brand building, product marketing, and demand generation.
Strong understanding of how to translate technical product features into clear and compelling customer value propositions.
Strong written and verbal communication skills, with the ability to create clear and engaging marketing content.
Hands-on approach to marketing, with the ability to create copy and basic marketing materials, set up tracking, and execute campaigns independently.
Ability to work effectively with Product, Engineering, and Sales teams.
Strong market research and competitive analysis skills.
Ability to identify operator needs, industry trends, competitor offerings, and opportunities for product positioning.
Resourceful and creative, with the ability to develop effective marketing initiatives within limited budgets and resources.
Comfortable experimenting with new ideas and unconventional approaches to generate interest and engagement.
Strong ownership, initiative, and ability to work independently in a fast-paced environment.
Acerca de la empresa
Inplay Matrix is a B2B sportsbook technology provider.
Inspired by the technology wave disrupting the sports betting industry, Inplay Matrix was founded in 2009 to provide online gaming startups with exciting content and cutting edge technology to match industry incumbents.
With a clear focus on innovation and customer needs, Inplay Matrix has grown to become a leading B2B provider of sports betting software to sports betting operators, big and small alike.
Our service ranges from a turnkey sportsbook with a modern UI to a managed trading API upon which to build your very own unique sportsbook UI/UX. All powered by tried and tested trading algorithms, premium data feeds, scalable infrastructure, and experienced trading and risk management teams.
With our technology, you are assured of a high quality and reliable sports betting experience for your customers.