Inplay Matrix is a B2B sportsbook technology provider.

Inspired by the technology wave disrupting the sports betting industry, Inplay Matrix was founded in 2009 to provide online gaming startups with exciting content and cutting edge technology to match industry incumbents.

With a clear focus on innovation and customer needs, Inplay Matrix has grown to become a leading B2B provider of sports betting software to sports betting operators, big and small alike.

Customers choose Inplay Matrix as their technology partner for reliable, exciting content around the clock backed by attentive customer service.
Our service ranges from a turnkey sportsbook with a modern UI to a managed trading API upon which to build your very own unique sportsbook UI/UX. All powered by tried and tested trading algorithms, premium data feeds, scalable infrastructure, and experienced trading and risk management teams.

With our technology, you are assured of a high quality and reliable sports betting experience for your customers.